Childhood obesity, especially among children from low-income families, is a key population health concern in the U.S. and one that public health professionals are focused on tackling. The federally-funded Special Supplemental Nutrition Program for Women, Infants and Children, or WIC, serves over 7 million low-income parents and their children with breastfeeding and nutrition services, in addition to financial support to purchase healthy foods. A research report published by the Journal of American Medical Association (JAMA) recently found progress in reducing the prevalence of severe obesity among children ages 2-4 enrolled in WIC.